Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.
But it’s not the amount of data that’s important. It’s what organizations do with the data that matters.
Big data can be analyzed for insights that lead to better decisions and strategic business move, Put simply,
big data is larger, more complex data sets, especially from new data sources.

These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before as Oracle Said.

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This digital trace is made up of all the data that is captured when we use digital technology. The basic idea behind the phrase Big Data is that everything we do is increasingly leaving a digital trace which we can use and analyze to become smarter. The driving forces in this brave new world are access to ever-increasing volumes of data and our ever-increasing technological capability to mine that data for commercial insights


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